Bonhomme Sept Heures ('The Seven O'Clock Man') is a character from the
folklore of French-speaking Canada, most prominently Quebec.
The character is commonly depicted wearing a coat and top hat and
carrying a sack, in which he would place children who were not
asleep by 7 o'clock, effectively fulfilling the role of 'bogeyman'
within French-Canadian culture.
The Farine Five Roses sign has been an iconic part of Montreal's skyline for more than 70 years and has been designated a protected architectural feature by the local borough.